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Premier League
Newcastle United partners with LeoVegas' BetMGM
BREAKING
Sportsbook
Time to read: 3 min
Newcastle United pens multi-year deal with LeoVegas’ BetMGM
September 10, 2026
Premier League ball, as Entain writes to 10 Premier League clubs about unlicensed sponsorship deals
BREAKING
Sportsbook
Time to read: 4 min
Entain calls on 10 Premier League clubs to end affiliation with unlicensed gambling sponsors
September 8, 2026
World Cup ball
BREAKING
Sportsbook
Time to read: 3 min
Study shows stark differences in bookies’ presence during Premier League and World Cup
August 27, 2026
Nottingham Forest's City Ground, as the club partners with BOYLE Sports
BREAKING
Sportsbook
Time to read: 3 min
Nottingham Forest partners with BOYLE Sports as Premier League gambling deals continue 
August 25, 2026
Erling Haaland playing for Premier League Manchester City, and a regular player choice on Sky Bet and other bookies' bet builder products
BREAKING
Interviews
Time to read: 5 min
“We’re proud of our record” - Sky Bet lauds latest evolution of flagship bet builder
August 25, 2026
Premier League ball, as the BGC claims £1bn will be spent on the black market in the PL next season
BREAKING
Sportsbook
Time to read: 3 min
BGC claims UK black market will take £1bn in Premier League bets next season
August 24, 2026
A shot of one of the 'reasons' from bet365's Premier League marketing campaign
BREAKING
Marketing
Time to read: 10 min
“Starting from a clear truth” - bet365 talks 2026/27 Premier League marketing campaign
August 24, 2026
Arsenal fans celebrate their 2025/26 Premier League victory
BREAKING
Football
Time to read: 5 min
The Premier League teams, players and managers traders should watch out for this season
August 21, 2026
BREAKING
Features
Time to read: 6 min
Bet442: Why the Premier League acquisition battle will be won beyond bonuses
August 21, 2026
Premier League logo
BREAKING
Features
Time to read: 8 min
The Premier League’s front-of-shirt ban is largely pointless - here’s why
August 21, 2026
Premier League, as we got the views of bookmakers ahead of the 26/27 season
BREAKING
Features
Time to read: 10 min
Bookies weigh in on who punters are backing as Premier League countdown continues
August 20, 2026
A Premier League football
32:22
BREAKING
Interviews
Time to read: 6 min
Angstrom: Launching Entain’s Seven fantasy football app is “gold dust” opportunity
August 19, 2026
BREAKING
Marketing
Time to read: 3 min
The full list of deals as Premier League and bookmakers continue to partner amid ban
August 18, 2026
Fans of Premier League club and painter of Entain brand Ladbrokes, Liverpool FC
BREAKING
Interviews
Time to read: 9 min
“Premier League a key battleground” - Inside Entain’s anti-black market betting campaign
August 17, 2026
Sign outside Brentford FC, which has just renewed its deal with HollywoodBets
BREAKING
Sportsbook
Time to read: 3 min
Brentford FC sign five-year Hollywoodbets deal despite operator losing front-of-shirt deal
August 17, 2026
Martin Sherif, playing for Everton
BREAKING
Europe
Time to read: 3 min
Everton FC striker charged with breaching FA betting rules
August 12, 2026
Bruno Fernandez playing for Premier League football club Manchester United, the Premier league being the first target of Entain's new Seven app
BREAKING
Sportsbook
Time to read: 5 min
Entain asserts free-to-play app will “become part of football fans' weekly routine”
August 11, 2026
Keane and Richards in Sky Bet's latest ad campaign
BREAKING
Marketing
Time to read: 4 min
Sky Bet’s new football campaign hits the screen as Premier League approaches
August 7, 2026
Sunderland kit without sponsor
BREAKING
Sportsbook
Time to read: 4 min
Sunderland and Nottingham Forest yet to fill gambling void ahead of 26/27 Premier League
July 31, 2026
Villa Park, home of Aston Villa, which has renewed its deal with Betano
BREAKING
Marketing
Time to read: 3 min
Betano extends Aston Villa deal as Premier League remains top marketing real estate
July 24, 2026
Department for Culture Media and Sport DCMS, who will launch a consultation "soon" on unlicensed gambling sponsors
BREAKING
Sportsbook
Time to read: 3 min
DCMS laments black market sponsors but they will remain for at least another full PL season
July 13, 2026
Everton right-back Nathan Patterson during a game in Sydney, Australia, wearing a Stake-branded shirt
BREAKING
Marketing
Time to read: 7 min
Everton moves Stake to sleeve and swaps front-of-shirt bookmaker deal with financial spread betting
July 1, 2026
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Most Read
1
Midnite’s advertising campaign banned amid push for UK growth
2
betTOM signs deals with Burnley FC, Stockport County and Peterborough United in EFL spree
3
Stephen Bunting has brand deals questioned after discussing gambling struggles
4
Flutter ponders closure of 100 Paddy Power shops due to higher taxes and “economic uncertainty”
5
Newcastle United pens multi-year deal with LeoVegas’ BetMGM
6
bet365 follows four main rivals by cutting workforce in another ominous sign for UK gambling
7
Entain calls on 10 Premier League clubs to end affiliation with unlicensed gambling sponsors
8
BOYLE Sports director on prioritising “human connection” when treating problem gambling
Featured News
Various sports, representing SBC News' Sponsor Spotlight
BREAKING
Europe
Time to read: min
Sponsor Spotlight: Big week for localised gambling partnerships
September 4, 2026
BREAKING
Featured News
Time to read: min
Brazil Senate plans ambush of Bets Law on death sentence
September 3, 2026
Bolsa Milan: Lottomatica
BREAKING
Featured News
Time to read: min
Lottomatica & Blackstone agree on terms to absorb CIRSA 
September 2, 2026
SuperBet logo on company HQ in Bucharest, Romania
BREAKING
Europe
Time to read: min
Superbet stands by workforce against Romania gambling venue limits 
September 1, 2026